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Our response is all about these simple, special connections.
This positioning differentiates from competitors who trade off features like the most intelligent algorithm, or just pure volume of users.
…as I quickly found out it’s very different in your 30s than in your 20s; things have changed. Now however, they are all paired off, settled down, off the shelf and there is the added minefield of multi-platform stalkfests such as Facebook and internet dating sites to navigate. Many of my coupled friends say pretty much the same, go down the club and find someone ffs.
What we did New logo, custom typeface, imagery, copy and iconography — an entire brand toolkit designed to reflect the big idea.